So, basically, Epic Store lures in developers for promises of them getting more shares in their store... And then makes rules that are very likely to cut off the entirety of indie game devs that aren't proper companies, the kind for which the share they're getting from the sales is most critical?
The idea is to tell Developers and Publishers the standards they must meet, before getting accepted, and double checking their work it gets submitted. Major delays to the release of the game is supposed to deter them from not policing their own quality before submitting. Just like Consoles do.
I don't really see the issue with Steam's approach though. Given limited free-time, you're probably going to buy some game you've read or watched positive things about, anyway, so the curation happens externally ultimately.
Which always leaves me to wonder, who the hell buys asset-flip games.
I'd rather have a cluttered store that's hard to randomly find gems in, than I would a store that doesn't allow those smaller games that wouldn't get a chance otherwise. Word of Mouth is the best source of advertising for me nowadays.
If they had half a brain, they'd just let the market decide if a game is crappy or not. Hell, look at flappy bird, such a simple game with stolen assets and utterly loved by so many. Respond to scams and copywrite infringement as necessary and watch the money roll in, it ain't rocket science.