Here is the official annoucement from Capcom
Sponsored Content will be introduced into Street Fighter V: Arcade Edition on December 11. Sponsored content will be displayed in several locations in-game to remind you about costumes, bundles, and the Capcom Pro Tour. When Sponsored Content is enabled, players can obtain additional Fight Money in Ranked and Casual Matches - these bonuses come with an upper limit. Here are the places where you will see Sponsored Content:
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