Toppledge
Cheap Is The New Chic

From a market point of view, the move to cheap plastic makes sense. There is this audience who wants an iPhone but there is no cheap alternative. Meanwhile, other companies are profiting, selling "cheap" smartphones for the wanting masses.

However, without Jobs to sell the idea, it looks more like they are "selling out" his legacy. Together with the new iOS visuals it kind of looks like Apple stuff lost a bit of its appeal.